Awareness Drives Hype: Not Utility

General Discussion
#21

Hi all,

I would like to propose a way (note: I notice its already discussed here) about creating awareness in crypto community and finding new small investors, or bigger ones, and reaching out to developers who still dont know about Icon.
Being in private software development business for over 12 years and worked in 5 banks, I had some experience in it. Still, crypto world is something much different, which we saw in last few years.
The question is how can we create Icon awareness in crypto community and among developers who may join Icon network.
My proposal is to find in team or hire a senior developer who can pick up Icon blockchain fundamentals fast. His role would be as following:

  • create tutorials how to use Icon blockchain from beginner to advanced videos.
  • have daily presentations on live stream which will raise awareness for Icon
  • be a middle man or a bridge between developers and Icon team
  • have daily or weekly podcasts and be able to present all Icon dApps in live stream or record videos
  • have daily or weekly interviews with crypto community especially smaller crypto youtube channels which are easier to reach out
  • have AMA session with Icon community and being able to respond and give informations about current state of some projects and all dApps
  • good english speaker

This would build confidence of icon holders, and would bring new investors as now Icon has developer who is there to answer technical questions and current state of projects and dApps.

He could be employed in Icon and salary of senior developer is around 100,000-150,000 ICX which is nothing compared to benefit Icon would have.

Regards,
Božidar

8 Likes
#22

And lots of people are using coinmarketcal.com , I don`t see any ICX announcements in there , for people to see what are the news to be in the future

#24

You want ICON ICX to go far. THEN build solid products, look at what Terra LUNA is doing. They are so much more ambitious bigger visionary. They build lots of stuff, they communicate a lot with their plans, they keep moving forward.

Us? I only hear about Balanced and Bridge the only 2 catalysts to be honest. SO stop talking about the lack of marketing. It is the lack of quality products/dapps on ICON.

1 Like
#25

Hi Corey,

FYI COD: for Modern warfare 2, they spent x4 on their marketing than on developing

#26

Many of these things are happening, It’s a great list!

#27

Too many investors are allocating funds based on twitter sentiment or YouTube influencers. Many of them are investing without understanding what they own and why it has value or will have value in the future.

For utility tokens (what the token allows you to do) and the overall supply of the token have a big effect on price action. Both utility and supply work together to create what is token efficiency. For example, having a low supply, good reasons to hold the token (utility) and high user growth creates an increase in price. The balance between the token supply and its incentives to own a token is the essence of any Tokenomics.

ICON (ICX) is a delegated proof-of-stake blockchain and its “Utility” is that you earn staking rewards. Well, that’s the way most people see it anyway. What will give its true value will be the projects that are built on top of it. After all, an empty blockchain is as useful as a paperweight to someone that’s gone paperless. Bitcoin, Ethereum are by far not the best tech but because they are utilised they have a value. That’s the best type of marketing you’ll get for any layer 1, build on top of it!

Just look at ICONBet a decentralised casino, which produces 10’s thousands of transactions per day at a minimal cost and fast speeds. This alone shows the power of what ICON can do. Just imagine if ICONBet was running on the Ethereum network, the fees alone would make you bankrupt.

I do however agree and believe that more effort needs to be placed on support, guidance and awareness for developers and finding ways to attract them into the ecosystem. Grants and ICON’s Contribution Proposal System are probably not even known outside of this echo chamber. We should be promoting this to even existing projects, get Avve, Synthetixs or whoever else to build or create a cross-chain with ICON for the projects they already have. Do they know we can provide a grant for this? Probably not.

YOU WILL drive up price/awareness if you have more UTILITY.

13 Likes
#28

This is brillant! Thank you @TonyD for jumping on and sharing your thoughts.
I don’t think everyone realises the effect Balanced alone has on the utility of ICX.
Yes you lock it to Mint a stable coin, but that’s not all, Soon it’s get locked to create onchain versions of stock, gold, oil and so much more. Utility!!! Icx is needed to do this.
I mean what you see on luna and terra and any other chains is all possible with this!

I also think Tony is onto something, We could do a pitch of with BTP we could enable these protocols such as aave, maker or snx on eth to do… and list a series of possibilities. These are the kinda tweets we need to get out there. Maybe @bwhli or @iconographer could help craft up some examples. And if we need a bit more detail @ricky_doddsor @BennyOptions_LL can give them some time with the right people in icon so we can work through examples and promote accordingly. (around btp)

3 Likes
#29

Corey , believe or not we don’t have products :+1:
All this iconloop services and shinha bank produces almost zero transactions and with the combination of extremely low fees ,the value that is backed by the icon network is a joke ,in fact is around $300/daily or less :+1:
What we need is 5 products with the size of iconbet and ofcourse defi products ,our competitors has tons of defi products already out, we have nothing​:+1: our core technology which is btp it’s still not out ,we are all about interoperability but we don’t have interoperability :smiley: how you can promote this? Can you tell me?

1 Like
#30

Replying here to everyone saying “oh we don’t have useful dApps” or “oh the ones we have don’t generate transactions”.

Look at Cardano.

Nothing else to say.

2 Likes
#32

Cardano is way different story👍

#33

I completely agree. If you can’t embrace this bull market and use it to grow your coin’s value, then I don’t know what else ever will.

These layer 1 coins did 5x in a single month. 10x in two months. Job well done.

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1 Like
#35

How can we pivot and make this amazingly good?

1 Like
#36

Thanks for sharing your thoughts Cory, but I must admit I’m a bit disappointed reading this from you. I have noticed several frustrating post lately on Twitter from you as well and I’m guessing its due to lack of price increase as we see crypto projects/scams which are outperforming ICX by 3 digit % increases. Your frustration is shared and understood, but you have been around for long enough to understand those projects are not sustainable and that the crypto world is a marathon and not a sprint.
For “get rich quick” schemes there are a lot of better projects out there than ICX for sure, but for “get rich guaranteed” I have a hard time finding projects out there with a better risk/reward profile than ICX.
ICX was my first ICO and I’ve been buying monthly for the last 3 years. I wish we had Justin Sun who could pump us and I wish we had stupid airdrops left right center, but that’s not a sustainable way to build a long lasting business.
A CEO should spend his time and focus on building the best product possible and it’s my opinion that Min Kim has done a pretty good job doing so. ICON has been able to build a great foundation with Government ties and I’m sure non of these would be possible if we had a clown like Justin Sun managing ICON.
Where I do agree with you and the community though is that awareness is a self enforced marketing tool which will bring more users, dapps, investors etc to the ICON project. The question though is when to pull the trigger. As an investor you always want it NOW of course, but as a CEO you always want to secure the next big this first to ensure the success when you start marketing. It’s been clear to me over the years that ICON seems to be more of a B2B play than what I first expected them to be. There are pros and cons with B2B vs B2C or B2B2C, but one this which is clear is that the Way to Market is very different. Moon boys and dodge coin hype is not the way to build a Government linked B2B play for sure.
I’m a big fan of your commitment to the ICON project and I’ve been following you for a while and I hope you will keep adding value to the network in the best way you can.
Have a great ICON day!

3 Likes
#37

Isn’t this basically the same post as last weekend @CoreyC I’m confused? Are there any action items to do here that haven’t been addressed in the other post? I know you’re trying to help and I believe you have good intentions (not just pumping price for exit liquidity etc). But I don’t want this sorts of things to continually be brought up to sow discord amongst the community.

We (everyone single person at ‘ICON’/& I believe everyone w/i the community) unequivocally agree that awareness is 100% needed. No one would argue that at all. The approach is probably where we may differ slightly, but ultimately we (as a group) will push multiple angles and see what sticks.

We’re taking actions on these fronts… We’re in convos to add the dev relations lead (to foster a stronger dev ecosystem), social media (to improve engagement), and marketing analytics (to improve processes & drive effectiveness). Hopefully we’ll have some more info in the next few weeks to share - maybe even earlier :grinning:

I’ve also been in discussions w/ some of the youtubers mentioned here (and elsewhere) about interviews, project updates and promotions. Lots of things are going on in the background that aren’t shared until finalized. But nobody is sitting on their hands just hoping people notice ICON. We all have way too much at stake for that

12 Likes
#38

And to be frank :grinning:, I appreciate your hustle/ambition/effort for the community @CoreyC

3 Likes
#39

May I know what is ICON shipping? Other projects have a slew of activity going on very actively but all i see on ICON is just bridged and balancedDAO. The only 2 potentials one which have been happening past few months. Apart from that, what else are we shipping could you please enlighten us?

2 Likes
#40

Ada has Charles Hoskinson who was yesterday on livestream 9 hours and more, I stopped there. So, Ada success is not by some coincidence. We all know people were talking Ada is a shitcoin. He turned it around, now even Moon youtuber speaks 100x of Ada. It is the power of youtube influence. Forget about twitter, yes, twitter is good. But we could all figure out so far that it does not bring investors as youtube does. Live is live. Live is relationship with community. Paper and articles are not relationship.

1 Like
#41

best PR is livestream day by day with tech guy or with ceo, all other is mumbo jumbo. Content management, forget about it, it does not work.

1 Like
#42

Ricky, content and articles are history, it does not work in crypto. It is good yes, but it will not bring many investors. Either find someone who will appear live day by day with crypto community and developers, or we can drop out of top 100. I know people were talking about Ada as shitcoin, and look now. That is power of livestream and youtube. Find in team or employ tech guy who will start livestreaming on youtube with developers and community and see Icon rising. Appearance once a month, here and there wont work. You need live presence on youtube day by day or other coins will surpass Icon. It is simple as that. I can show you one video and other companies are doing same even in software development that is not blockchain. Icon just need a tech guy who will talk to community and other youtube channels and that will bring people back. https://www.youtube.com/watch?v=TqEoZW8B9kc
I can guarantee you it would bring awareness of Icon back.

1 Like
#43

Seems like a solid point.

1 Like