Ubik Capital P-Rep Proposal


Proposal introduction (What)

UBIK CAPITAL is a team of people who are passionate about ICON and want to be a part of the extraordinary ICON ecosystem. We are experienced in software development, program management, and server infrastructure and want to do our part to serve the ICON community through outreach, technical development, and of course, running a resilient ICON node!

Proposal introduction (What)

UBIK CAPITAL is seeking P-Rep election to promote the ICON Network , support software development utilizing ICON, and represent the community’s best interest in the Governance process. UBIK CAPITAL has worldwide presence in North America and Europe and will provide around-the-clock coverage for our servers and the ICON community . Our team’s experience and expertise with setting up and managing multiple blockchain nodes, hands-on military-grade cyber security, software development and AWS training, and technical program management uniquely qualify us for success in the P-Rep role.

Motivation of the proposal (Why)

Our team believes in the fundamental principles of ICON and its mission to hyperconnect the world in a decentralized manner! Having been involved with ICON and active in the community since 2017, we are motivated to be a part of shaping the future growth of the ICON Network , and successfully hyperconnecting the world!

Execution plan of the proposal (How)

Ubik Capital is dedicated to the successful growth and longevity of the ICON network . 100% of our profits will go back into the ICON ecosystem with allocations to software development (DApps, tools, infrastructure), economic expansion (exchanges, business partnerships), and outreach (marketing, education and content creation). We seek to provide value to the ICON community and ICON network through economic and technical means. We believe we all should succeed together, and our strategy reflects that.

Nodes are required to run smoothly in order for the ICON Network to function properly, and we take our submission to be a public representative very seriously. We are fully committed to ensuring our node is provisioned with sufficient resources, properly hardened to resist cyber-attacks, and will provide node redundancy through a backup node to minimize downtime. We will prioritize node availability and reliability and as a team have an overarching focus on assurance of the network decentralization through the Governance process . We will run two online servers in geographically separated physical locations for switch-over purposes and redundancy to mitigate security risks in case of downtime. We have successfully operated in both ICON TestNets 1 and 2 , operating multiple nodes across the world with different providers. We are ready for execution in TestNet 3 on September 10th, in preparation for MainNet operations.

Additionally, we will grow the community with our two ICON appointed Ambassadors and additional skilled team members, helping to engage in education and outreach on social media, across the United States, and in Europe. Our friendly approach and simple explanations of complex problems will help grow the knowledge base throughout the community and attract new users. Our combined decades of experience in technical development and program management will enable us to foster conversation with serious businesses regarding the new blockchain technologies that ICON has developed, and explain the complex technology in a way that connects to traditional businesses and Government. We recently formed a partnership to explore ICON Blockchain technologies with Aero Systems West, a drone start-up in California, and are currently reaching out to multiple businesses in other areas to enhance ICON.

We will operate across the globe and want to give every single ICONist a voice. We will listen to the community and ensure we weigh the desires and wishes of the community as we participate in ICON Governance decisions. We have already done so during pre-voting and will continue to be a voice for our voters.

We will focus on economic growth of the ICX token, in addition to technical and business development. We believe the price of ICX matters for short and long-term success. As such, we will continue to push for long-term staking incentives to entice longer holding periods for ICONists, lowering supply and helping to stabilize price. Additionally, we will stay on the look-out for any and all opportunities to onboard new investors and also help list ICX at new exchanges worldwide.

Lastly, we will use our software development, cyber security, and cloud computing skillsets to help other P-Reps to strengthen their nodes, develop new applications, and produce tutorials/training materials for the ICON community .


Expected timeline of the proposal (When)

Expected timeline of the proposal (When)

Below are near-term objectives that are high fidelity in the task description and estimated completion dates. We also have a further long-term growth strategy:

The format is: <Start Date - Estimated Completion Date (ECD)>



  • Utilize 2x ICON Ambassadors on our team to engage with current and potential future users on social media. (In-Progress - ECD Fall 2019).

  • Current status : in the past few months, our team has published over 20 articles, participated in 3 videos, and spent countless hours engaging and helping to educate the ICON community on multiple social media channels.

  • Utilize extensive program management experience to connect the new blockchain technologies to existing businesses. (Fall 2019).

  • Current status : We recently formed a partnership to explore ICON Blockchain technologies with Aero Systems West, a drone start-up in California, and are currently reaching out to multiple businesses in other areas to enhance ICON. We are continuing outreach into new areas to build additional areas of growth for ICON.

  • Educate and spread ICON knowledge to campuses – hosting a hackathon at Purdue University (Fall 2019).


  • Produce tutorials to promote and teach ICON uses, benefits, and applications.
  1. High-level and easy to understand overviews of ICON, the importance of decentralization, and the Governance Structure (In-Progress - ECD Summer 2019)

  2. Technical tutorials for node resiliency (In-Progress - ECD Summer 2019)

  3. Technical tutorials for integrating ICON into mobile applications (Fall 2019)

Current Status : we have published over 20 articles, focusing on education of many areas of ICON. These are accessible through the blog on our webpage

  • Develop ICON DApps for the community. (In-Progress – continuous work)

Current Status : We developed Breadcrmb, a native iOS mobile DApp build on the ICON blockchain with the purpose of giving user’s back control of their location data. This DApp won ICON’s Got Talent contest (1 of 6 winners). Breadcrmb is the first integration of ICON Fee 2.0 in a mobile DApp.

  • Use our hands-on military cyber security training and experiences to strengthen our node to be resilient. (In-Progress – ECD Fall 2019)

Current Status : We have participated in multiple ICON TestNets with multiple servers across the world and with different providers. We have continually improved our setup and will continue to do so into MainNet operations.



  • Engage with top-tier US Universities regarding blockchain and ICON

  • Host ICON Meetups in the US and Europe

  • Partner with other P-Reps to launch community-driven events to raise awareness and offer rewards to participants

  • Work with companies to form new partnerships to grow ICON

  • Work to list ICON on more exchanges worldwide


  • Continue DApp Development with useful DApps to increase ICON use

  • Develop useful software tools for ICON

  • Modify IISS code to add long-term staking incentives for ICONists (pending Governance approval)

  • Develop code templates for easy integration of ICON functions into mobile apps.

  • Develop code templates for software as infrastructure development and launch of hardened nodes on AWS.

  • Engage with the community to understand goals and ‘wish-list’ of functions and DApps and begin development of community-driven DApps

NODE Information

2 x Servers (One in Europe and another in the United States). Main node will be in Frankfurt region of AWS with instance type : C5.9xlarge CPU model: Intel® CPU @ 3.00GHz; vCPU: 36; RAM: 72G; Disk: 500G NVMe SSD; Network: 10 Gbps; backup DISK. Our backup node will mirror our main node, and be setup in the United States (AWS Ohio-East region). Lastly, we will utilize an additional backup configuration with a different cloud provider in Romania to ensure risk reduction in case of AWS problems.


Team Members

Russell Shirey

Team Member

Russell is an innovative and ambitious computer systems expert. He has been involved in ICON since its inception. He has 12 years of technical and program management experience in automotive, aerospace, and defense industries, most recently managing a 26-person team and sensor research portfolio valued at over $25M. He has been a part of multiple successful startups and most recently is the lead software engineer for an Unmanned Aerial Systems (UAS) startup, Aero Systems West . Russell is experienced with full stack development, information security, and cloud computing sys ops (AWS Certified) . He holds a M.S. in Computer Engineering and is currently pursuing a PhD in Computer Engineering at Purdue University . In his spare time, Russell enjoys sports, movies, and gaming.

Marius Andrei

Team Member

Marius Andrei is an experienced and forward thinking engineer and blockchain node administrator. He founded UBIK CAPITAL to provide a platform for staking as a service and engagement with growing blockchain communities. As a premier next-gen blockchain network, Marius has had keen interest in ICON since reading the whitepaper. He was trained in CISCO network administration and operates multiple blockchain nodes, with expertise in network administration and security. When Marius is not running the nodes, he enjoys reading science fiction novels (hence the name UBIK ) and gaming.

Ron Marconet

Team Member

Ron is an expert in product launch and growth. During his career he has designed consumer and B2B strategies that earned over $6 Bn in sales . He is currently the COO of the startup Aero Systems West , and prior to that held positions on the Strategy and Product teams of eBay and Amazon. He holds an M.B.A. from the Massachusetts Institute of Technology and a B.S. in Mechanical Engineering from the University of California, Los Angeles. In his spare time, Ron enjoys skiing and participating in the 3d printer community.

Tam Su

Team Member

Tam brings over 20 years of experience in product innovation, UX, and product management practices to advise UBIK CAPITAL . During his career, Tam has worked with fortune 500 companies and a variety of early-stage startups. He has training in design and innovation from both Stanford and Harvard universities and is currently the VP of Product for 18Birdies . Based in San Francisco, he serves an advisor role to UBIK CAPITAL and will help provide new growth avenues with the Silicon Valley community. When he’s not engaging and creating the best user experiences, Tam can be found in the kitchen creating new dishes or at the driving range working on the 3-wood.





Keep track of where you’ve been using Breadcrmb! Store your data on the highly available and secure ICON blockchain. Take control of your data from the third parties. Your data, your blockchain key, your password, and your choice of what to do with it. Log locations visited, rate them, and store them locally on your phone and the blockchain with your key, without having prying eyes looking at your personal data and tracking you.

Your connection to the blockchain is through the key you keep. Thus, unless you make known the connection between your person and the key, no one should be able to tell the data belongs to you. In the future, one may choose to purposely connect these items and sell the data to a third party. Other location apps won’t allow you to do this, since you hand over your data by using the app. Breadcrmb does not own your data - you do, and it is 100% up to you what you would like to do with it!



ICONSENSUS Resiliency (Part 1: Introduction)

ICONSENSUS Resiliency (Part 2: Sys Ops Security)


Overview of Staking on ICON Network

P-Rep TestNet 2nd Phase Underway!

P-Rep TestNet Mid-June Update

ICON Decentralized Applications (Part 1)


ICON Inflation Simplified

ICONSENSUS and the election of P-Reps (Public Representatives)

Overview of ICON P-Rep Candidates

VELIC: Digital Exchange Built On the ICON Network

ICON Decentralized Applications (Part 2)

ICON The Art of P-Rep Selection

ZenSports: Peer-to-Peer Mobile Sports Betting On the ICON Network

A Closer Look at ICON’s IISS Updates

Who are the candidates for ICONs Got Talent 2019?

Prepare for ICON staking: moving your coins to your own wallet

ICX Staking FAQs (Frequently Asked Questions)

ICON Decentralized Applications (Part 3)


ICONists, for ICONists: Chatting with ICONation - Ep. 5 - Interview w Russell from Ubik Capital

ICONists, For ICONists, "The Democratic Chronicles: With Corey Costa"

ICONSENSUS P-Rep Panel Discussion - Round 2


Get in touch with us

website: https://ubik.capital/

e-mail: icon@ubik.capital

telegram: https://t.me/ubikcapital

twitter: https://twitter.com/ubikcapital

newsletter: https://ubik.capital/newsletter.html

youtube: https://www.youtube.com/channel/UCS9knn2BSqwEZ_WqjPFOFrA?view_as=subscriber

github: https://github.com/ubikcapital/


You got my vote…


congratulations!!! great job


Our DApp Breadcrmb was selected as a final winner in ICON’s Got Talent!

Our DApp Breadcrmb was selected as a final winner in ICON’s Got Talent! Thanks for your support of our team and DApp! Congratulations to the other 5 winners. We are excited to further improve Breadcrmb and look forward to continuing to serve the ICON community as a P-Rep!

Breadcrmb is a mobile DApp built on iOS. Many apps today store your location data and location check-ins on a 3rd party server, selling your data to advertisers. A large number of individuals continue to use these apps due to limited alternatives. We believe individuals should own their own data and that’s why we created Breadcrmb. With Breadcrmb, users can check-in at locations around the world and own their own data! All of the user data is stored locally on their phone, only leaving to securely upload it to the ICON Blockchain, using the user’s own password-protected keys generated securely using Official ICON SDKs. Thus, users own their data, no one else! By uploading their data to the blockchain, it is obscured by the key and not directly tied to the user, their phone number, or your device. Users can interact with the data using their ICON keys in a secure manner. Lastly, by using the ICON network, users can rest assured that their data will not be tampered with and will be accessible anytime from now and into the future! If enough people stop giving their location data away freely to 3rd parties and take control of their data, we envision an environment in which users could actually sell their data to advertisers in the future, should they wish to do so.

Official announcement: https://medium.com/helloiconworld/icons-got-talent-final-award-a6c1ab84c777




Have a DApp idea? Want to develop it but are not sure where to start? Need resources to help? UBIK Capital will help bring your DApp ideas to life with resources, education, and development assistance!