Here are some issues I’ve added (some) to the #feedback on Discord and some other points:
…To be fair the Icon Republic on-page SEO is good. The foundation not so much. Unfortunately, Icon competes with the word icon which as you can imagine is impossible to rank for, so having the tag
<title>ICON</title> on that page (which is a one-page design) is useless, to put it bluntly. The title tag should be “Icon Blockchain Foundation” or similar.
I think the video on the Icon Foundation website (and every Icon video) should be uploaded to an Icon Foundation YouTube account and embedded in the site. This allows all video content to be found via YouTube. As it is, this video will never be found by someone searching YouTube. Having a Vimeo account would be another asset as you can allow embedding into websites and replace videos that have been updated, which updates any embedded videos across the internet.
This video also needs to be updated with the new logo and (possibly) ICE content. I can do this if I’m given the original assets.
The News section points to a subdomain News I assume because it uses another installation of Wordpress. Putting it on a subdomain is also not great SEO in my opinion. The 2nd Wordpress installation could have just gone on the main domain in the /news directory and it would have gained more seo value. Again the home page of Icon’s news is title tag is “News”. This is literally the most important tag on the page and what google shows in its results, so if this page did ever show in Google, it would simply say “News” as the title of the result. The title should be “News - Icon Blockchain Foundation” or similar.
To clarify the subdomain point from SemRush,
This debate is sparked by the fact that Google treats subdomains as separate entities to your main domain, largely because some websites place different content on subdomains that shouldn’t really be associated with the main site. Or in some instances, those subdomains of the main domain are controlled by different people.
yourdomain.com/blog/ is treated as part of
yourdomain.com by Google’s algorithm
blog.yourdomain.com is not treated as part of
yourdomain.com, but as a separate entity
This means that the content (and its valuable assets, such as backlinks) hosted on a subdomain isn’t being taken into account by Google’s algorithm when ranking the main domain.
There is no reason to use a subdomain for news in my opinion.
When you click on a news article the structure then breaks out of the /news directory eg:
This is also not great SEO but I assume from not knowing how to set up these 2 WP installations side by side.
If you do a
in google search, the first result that appears is:
This is a left-over page from the theme which has been allowed to be indexed by Google. Not great.
There are very few news pages indexed by Google this should be addressed by linking to pages from other sites and socials.
The CSS hover color of article links at the bottom of news articles is white so when you mouse over them they disappear on the white background (this is really nitpicking now)
There’s no News home page link on articles:
If I click the home icon I get taken back to the icon.foundation home page (again just a small niggle but if you annoy people with silly things it’s off-putting)
That’s it for now.