ICON Grant Proposal _ Social Media Engagement & Growth Accelerator

Dear Team,

I hope this communication finds you well.

Please find enclosed our first grant proposal link which forms part 1 of a multi part marketing engagement campaign. We hope we have covered all necessary aspects to help you formulate your decision.

Please do not hesitate to let us know if you have any questions or require additional information.

We look forward to your feedback.

Regards,

Team ICONPLUS

ICON Grant Proposal _ Social Media Engagement & Growth Accelerator

Request for more information

  • We appreciate your offer to drive social media engagement but we hope for you to include more specific deliverables in your proposal. This grant program is focused on direct rewards for direct contributions and we must understand specifically what you will be doing
  • Can you tell us which PR companies you plan on working with so there is no overlap between ICON’s efforts and your efforts?
2 Likes

Dear BongAnHa,

Many thanks for taking the time to go through our proposal; your feedback is appreciated and your clarification questions are reasonable.

During this campaign we want to focus on:

  • Outreach within the crypto community and grow market share. Other projects are actively investing on this side of business and without an equally aggressive approach we risk losing market share, we have noticed since we joined the P-Rep community the general ICX engagement has increased and with this project we intend to grow it further and improve it in quality - as illustrated in our proposal, slide 8.

  • Educate the masses and the less familiar members with the ICON project and slowly on-board them through fact sharing.

  • Engage different communities within the crypto sphere.

  • Allow us to optimize our approach and understand what works best for ICON as part of Campaign Part 1 so we can continuously improve and grow as we reach Part 2 and so on (as explained in our proposal, slide 4)

  • Aim to spend a portion of the budget on outreach out of the crypto community to test this market space, help us understand potential to further optimize our campaign in the future.

This is a 6 months long campaign, we kept our budget to the bare minimum to cover for our partnership cost, advertising etc, we very much so hope this primary campaign to give us great understanding of what works best, exact costs, greater information on ROI etc. However we intend to engage with millions of people throughout the 6 months process (including investors, developers, enthusiasts, remotely interested parties and market watchers…)

In regards to who we will be partnering with, due to NDAs and sensitive contractual engagements we are unable to share this information on a public forum, however I will reach out to you personally to provide you with more information.

I hope the above helps you further understand our campaign. and please do not hesitate to let me know if there are any un-clarities and or further questions.

Regards,
ICONPLUS

2 Likes

Initial Review Result Comments

Review Result

Approve

Review Comments

Thanks for your reply. We believe that this is an excellent opportunity to reach a broader audience outside of the existing ICON Community. Reaching outside of the general ICON community is important and we hope you to make it happen through this proposal.

Please include specific KPIs and growth metrics in your progress reports as you mention on “End of Project Report” slide.

Next Procedure

ICON Foundation provided the Initial Review Result Comments on the proposal. Grants recipients will respond to the Foundation’s response. Depending on your comments, the foundation will provide the Final Review Result Comments.

3 Likes

Dear Bongan,

Fabulous news and thank you so much for your review, feedback and support.

As per your request, please find below the link to our updated proposal including more specific KPIs to be covered as part of our End of Campaign Report (page 11). We have also pushed the campaign start date and payment milestones by 10 days to adjust for the progress thus far (page 12).

I hope this addresses your recommendations, and please do not hesitate to reach out if you have any additional questions.

Regards,
Team ICONPLUS

V2 _ ICON Grant Proposal_Social Media Engagement and Growth Accelerator V2

2 Likes

Final Review Result Comments

Review Result

Approved

Reporting Period

Grant recipients should produce Periodic Reports in order to continue to receive grant funding. If the Periodic Report is showing that the initiative is not meeting expectations, the ICON Foundation has the option to halt continued funding. Please check the link (ICON Community Grant Program (“ICON CGP”)) and leave reports on this page (https://forum.icon.community/c/g/pr)

The team must submit the Periodic Report by the timeframes below (UTC):

  • 2020/07/24 02:00 AM (UTC)
  • 2020/09/19 02:00 AM (UTC)
  • 2020/12/10 02:00 AM (UTC)

Funding Amount

The ICON Foundation is going to give out $6,300 in 3 monthly installments based on the Periodic Report. The amount of ICX will be determined and paid according to the price at 02:00 AM (UTC) on the day of payment.

  • 2020/06/24 02:00 AM (UTC) - $17,225
  • 2020/08/24 02:00 AM (UTC) - $11,483
  • 2020/12/17 02:00 AM (UTC) - $5,742
3 Likes

Perfect and thank you. This works!

1 Like

Dear Bongan,

Please find included our first report for the period indicated as per the agreed proposal guidelines.
We have noticed a clear and defined growth of price, engagement, volume and coverage within the period as indicated in the report.

Please let me know if you have any questions.

Best Regards,
ICONPLUS
1st Report - ICONPLUS Grant Proposal_Social Media Engagement and Growth Accelerator 24-07-2020

Review Result Comments

Review Result

Approve

Review Comments

The ICON Foundation has confirmed progress. Thank you for your all efforts.