Icon Pilipinas Community Building Growth Accelerator
Across the globe, nobody spends more time per day on social media than the Philippines. As shown below, the average Filipino spends ~4 hours/day on social media.
Further, the Philippines is home to ~110 million people (13th largest country in the world, by population), comprised of a relatively young and growing demographics base that is already very familiar with using modern technology and devices.
With that said, blockchain technology is still a fresh concept here in the Philippines. Most people still don’t know what blockchain is or how it works. As such, our team at Icon Pilipinas wants to hyper-accelerate blockchain growth by educating the masses and common everyday people about ICON - The major benefits and why it should be a premiere blockchain project people here think about and use in the Philippines.
Since starting out as P-REP #105 in late February of 2020, our team has worked hard to grow the number of followers on our social media accounts, primarily focusing on:
At present, Icon Pilipinas has established the largest ICON Facebook community, with 53k followers. Since inception, our team has consistently been producing marketing ads on Facebook, which from our May 2020 Transparency Report, generated the following numbers:
Facebook stats in May 2020:
Over 1.2 million reach, 1.497 million impressions, and 189k page engagement.
Here are some examples of past marketing ads that we have run on Facebook:
Although these type of aggressive FB marketing ad campaigns have helped us gain a lot more followers, it hasn’t come cheap (over $1,000 USD/month spent in May alone). However, we believe that the money spent to date has been well worth it because as a new team starting out, we felt the strong need to FIRST establish a solid foundation on social media, before reaching out to larger third party groups…
Which we have since started to pursue…
May 9: Live Q&A on Facebook with NomadFury
May 22: Binance Filipino AMA on Telegram ($500 prize pool)
May 24: Live Q&A on YouTube with CryptoCommunity Marketing Group
June 6: OKEx Filipino AMA on Telegram ($500 prize pool)
Now that we have established a more well-know presence within the Filipino crypto community, our team has every intention of hyper-accelerating ICON growth further (engagement is key), which we believe the grant program will allow us the ability to do, providing us the means to: schedule more AMA programs (providing a large enough prize pool each time to entice more users to join and participate in the event), live interviews, featured cover stories, etc.
Moving forward from here, we do have a list of third parties in mind who we would like to reach out to help us promote ICON next, however since talks are in their preliminary phase, we will refrain from mentioning specific names on this public forum. However, please feel free to reach out to us in private, if more details are desired.
In addition to running “standard” marketing ad campaigns on Facebook, in conjunction, we would like the ability to try and significantly boost our engagement by hosting regular short video segments, reaching out to our FB followers and offering small prizes, for things like: q&a about ICON, best comments/replies, raffles, giveaways, referrals, events, etc.
The grant would help us fund these type of activities and promotions. Depending on how much is approved, it might be very possible for us to hire full-time staff, dedicated to working on ICON exclusively.
The desired outcome would be opening up many more ICX wallets and generating lots more ICON network transactions via user activity (e.g., token transfers, using DApps, etc.).
In addition, our Telegram group has been one of the most active (if not the most active) ICON Telegram community chat rooms through the month of June, so far.
Icon Pilipinas Telegram stats (June 1 to June 22):
ICON Project Telegram stats (June 1 to June 22):
To boost engagement on our Telegram chat, we have made liberal use of the iBriz-ICONOsphere TipTap Bot, tipping more than any other chat to date.
We believe that tools like TipTap Bot are integral in helping us better connect with the Pinoy audience, and getting more people in the Philippines HIGHLY INTERESTED in projects like ICON. With the grant, we will have more funding for things like: tips, raffles, in-person meet ups (when this is approved by local authorities and we get the green light that it is safe to do so).
In late May, our team hosted a MyIconWallet premiere event, heavily utilizing the TipTap Bot to help open up more wallets. In the first week of release alone, our Telegram chat helped open up 100+ new MyIconWallet accounts.
In the future, of course, we would love to host more events for new DApps released by P-REP teams, to help them further promote their work (and again, get our followers hooked on these products to produce many more transactions on the ICON network).
In addition, here is our most recent raffle campaign on Telegram:
Also, more resources would give us the ability to hire admins to help us better monitor/moderate/interact/ with our followers, and to help translate any questions, concerns from English to Filipino.
On the education side of things, our team regularly produces Medium articles, both in English and Tagalog, such as the following articles:
ICON (ICX) Project: Why It’s Legit
ICON (ICX) Project: What’s in It for Me?
ICON (ICX) Project: How to Buy ICX Tokens in the Philippines
ICON (ICX) Project: How to Open an ICONex Mobile Wallet
ICON (ICX) Project: How to Open an ICONex Desktop Wallet
ICON (ICX) Project: How to Earn Staking Rewards Using ICONex Mobile Wallet
ICON (ICX) Project: How to Earn Staking Rewards Using ICONex Desktop Wallet
ICON (ICX) Project: How to Open a MyIconWallet Mobile Wallet
ICON (ICX) Project: How to Earn Staking Rewards Using MyIconWallet Mobile Wallet
ICON articles in Tagalog:
Ang ICON (ICX) Project: Bakit Ito Lehitimo
Ang ICON (ICX) Project: Anong Dulot Nito sa Akin?
ICON (ICX) Project: Paano magbukas ng MyIconWallet para sa Mobile
ICON (ICX) Project: Paano kumita ng Staking Rewards gamit ang MyIconWallet para sa Mobile
Blockchain Basics in Tagalog:
Mga Basic ng Blockchain: Iba’t Ibang Klase ng Network (Unang Bahagi)
Mga Basic ng Blockchain — Salaping Kripto at Teknolohiya sa likod nito (Ika-2 Bahagi)
Mga Basic ng Blockchain: Ang Consensus Algorithm (Ika-3 Bahagi)
Mga Basic ng Blockchain: Ang Trilemma (Ika-4 Bahagi)
We would like to be able to continue producing more original content, and particularly Tagalog translations of articles we deem most critical to ICON adoption in the Philippines. For example, just recently, our team prioritized translating our articles covering MyIconWallet in Tagalog, knowing that it would ease the learning curve greatly to new members of our Telegram chat, and FB page.
Furthermore, we have been working closely with P-REP teams like ICONbet Community to help translate their content to Tagalog, which we know has a strong impact on the ICON PH community (where a dedicated following has started to build).
On YouTube, our team remains highly committed to recording videos to help break down key events happening at ICON, for a more mainstream audience.
In our latest video, BTP 1.0, our team introduced some animation and an intro, which we think did much to boost the production quality of our videos. Moving forward, we would love to be able to have the funds available to hire an animator/graphics designer, on a regular basis, to help us enhance things further. The BTP 1.0 video currently has 47 likes on YouTube, and we’ve received the most positive feedback to date, from this one video.
Also, as outlined in our roadmap, our original intentions with filming have always been to produce VLOG-style content. However, given the dynamics of the current situation (Manila is currently still under General Community Quarantine), we have to be flexible and adapt to our environment. When the setting permits, we look forward to getting out there and interacting with people in some/many of our videos.
Looking further down the road, once we’ve helped ICON gain sufficient traction in the Philippines, it would be in our strongest desire to not only reach out to fellow P-REP teams to figure out which DApps could be built here for local use, but to consistently have new ones to share with our growing audience. We think this would be the next phase necessary in hyper-accelerating ICON growth in the Philippines.
In the land of Facebook, Viber, Grab, etc. first-mover advantage means EVERYTHING in the Philippines.
Once Pinoys are hooked onto something, it’s tough for them to leave and use something else; there is a deep sense of loyalty. That is why for ICON to succeed here, time is of the essence, and it’s essential to get the word out as much as possible. Since the beginning, our mission at Icon Pilipinas has been to help hyper-accelerate ICON growth and uptake here so that it will be well positioned to become a major dominant blockchain project in the Philippines.
Promoting and growing the number of ICONists in the Philippines on a daily basis, 24/7, across our various social media platforms.
Please see our past transparency reports for data points on our continued growth:
Funding Amount Requested
$24,000 over 6 months ($4,000/month).
Official Team Name
Team Contact Information
Thank you very much for your time and consideration! Please do not hesitate to reach out to our team with any questions, concerns you may have. We look forward to hearing back from you.