Promote ICON via digital brand partnerships and social media marketing in North America, Europe and South Korea. Create targeted marketing campaigns to raise brand recognition and recruit new participants to the ICON ecosystem. Link to Notion Proposal.
We are in negotiations with several management teams including IMG for potential sponsorships and have some promising leads including OfflineTV a group with 2.5million subscribers and consistently 100K+ stream views.
We are working on South Korea specific sponsorships right now including Geng.GG My partner is from Seoul and is communicating with them in Korean, which is a major advantage for a U.S. based promotional team.
Primary Approach: Brand Partnerships
We will find, negotiate and execute brand partnership campaigns to target the primary demographic of Internet Savvy Gen-Z + Millennials interested in cryptocurrency. There are many advantages to sponsorship based marketing including elegant targeting and an engaged audience. This means we can promote ICON to communities that are likely to be interested and like to support content creators by purchasing the products they promote.
E-Sports: E-Sports is a rapidly growing market where 77% of fans are male and 61% are millennials (Nielsen). 64% of followers on Twitch purchase products recommended to them by streamers (Twitch). There is significant crossover between the cryptocurrency and E-Sports communities, with many of the major movers and shakers being involved with both. For example, Chamath Palihapitiya is part owner of the League of Legends team the Golden Guardians and a major crypto/financial bull. By associating with the Guardians, we create a positive feedback loop of interest and brand identity.
Korean Influencers: We will leverage the fanatic fan culture of Korea to excite young Koreans about the ICON project. Korean pop stars are already using the blockchain to issue NFT assets and K-pop Star Kwon Hyun-bin is set to appear in Crypto-themed’ K-drama Series.
TikTok & Crypto Crypto-Financial Influencers:
We will partner with influencers in the crypto-financial circles to raise awareness and buying interest in the ICX token. Smaller sponsorships can be run simultaneously on TikTok to flood brand awareness in a specific niche.
- Complete transparency to community in regards to sponsorship deals and results.
- Budget: Determined by sponsorship size and deal.
- Administrative Fee: $2000.
- Community based input for to determine campaign targets and effectiveness.
Possible Mediums for Promotions:
- Twitch Stream Sponsorship
- TikTok Promo
- YouTube Video
Example Sponsorship Process:
- Identify potential Twitch Stream Partners based on follower demographics and expense
- Negotiate price and terms of promotion including:
- Social Media Posts Promoting Stream
- Logo Placement and 10 minute interlude that includes explicitly promoting the ICX project and sending followers to Binance Call to Action Link, which offers free discount for purchase of ICX
- Topics and Copy to Place on Stream
- Schedule stream time to maximize effectiveness.
- Create Call To Action: Lottery for NFT digital asset. that also serves as email collection service.
- Create digital assets, content and miscellaneous marketing material to promote the sponsorship and project.
- Supervise campaign while it happens.
- Review effectiveness of campaign and use that information to refine planning for the next.
Project Budget: TBD
Sponsorships can cost between $1K - $50K per campaign. Smaller sponsorships can be run simultaneously on TikTok to flood brand awareness in a specific niche. We are currently in negotiation with a representative from IMG Entertainment.
Project Milestones: TBD
Initial goal of 1 American based sponsorship and 1 Korean based sponsorship within first two months.
Launch a P-Rep based around these methods after demonstrating proof of concept via CPS.
First Sponsorship Proposal
SCARRA: Founder of Offline TV
- Twitch Subscribers: 1,446,462
- YouTube Subscribers: 738,000
- Average Viewers per Stream: 5K
- Average View per YouTube Video: 450K
- Twitter Follower: 777,000
Dedicated YouTube video logo sponsorship of recent Among Us Highlights (averages 450K views) as well as sponsored stream where he discusses the ICON blockchain project. Two tweets promoting the sponsored stream. Call to action to sign up either for ICONFi or to buy ICX via Binance.
Who We Are
Without doxing myself, I am an entrepreneur and scientist with degrees from NYU and Columbia. My partner is a fellow NYU alumn and an engineer at Fortune 500 software/design company. I have 5+ years experience in business, emerging technologies and branding/marketing.
We look forward to your feedback and input!