@ICON_ADMIN Thank you for taking the time to process our application.
After reviewing with the DevEra team we have revised the application with the following considerations.
Duration
We ask for 5 monthly installments to cover a 5 month period from July marketing and preparation, up until the ICON Blockchain Course for this semester. So the total length of the grant should be 5 months.
KPIs
ICON Blockchain Course KPIs
For Fall 2020 Semester we have the following KPIs:
- Blockchain Seminar (Fall 2020 Semester)
Target number of participants: 100
Seminar date: August 27
- ICON Blockchain Development Course (Fall 2020 Semester)
Target number of registrations: 225
Target number of semester graduates: 200
- ICON Blockchain Development Course Group Projects (Fall 2020 Semester)
Target number of student teams: 80
Target number of smart contracts deployed: 64
Please note: These are university classes and as such our target number of students matches the university’s approved size for classes. However all 200 students per semester would be formally educated and work-ready by the end of the program as they will be having intimate hands-on training with their instructors. Ensuring a certain accredited level of standard for developers who graduate from this course and enter the ICON world.
Devera Market Reach KPIs
- Website KPIs (to ensure exposure to ICON Blockchain Development Course information)
Target number of unique visitors: 1,000 - 2,000
Target number of total visits: 5,000 - 8,000
- Registration KPIs
Target number of Devera student registrations: 1,000 (of which 225 are ICON Blockchain students)
With proper marketing and time, we expect earnest growth of the program:
- ICON Blockchain Development Course (total n by 2022)
Target number of ICON Blockchain Dev Course graduates: 2000
- ICON Blockchain Development Course Group Projects (total n by 2022)
Target number of smart contracts deployed: 640
In-person classes
This is an in-person course in classes at Vietnam National University as part of an additional academic program that students may register for to enhance their education and receive certification they can add to their portfolios and CVs.
Requested Lowered costs:
Marketing
ICON DAO will be sponsoring 50% of this marketing budget.
We believe effective marketing is crucial to the success of this program so we will contribute towards covering 50% of the original budget. The marketing involved in promoting university courses includes both social media marketing and on the ground campus promotion. For on the ground campus promotions, the marketers have to put in a lot of man-hours and on-campus events (handing out flyers, banners, attending club events, etc) for several months to market not just the ICON Blockchain Course but also the August Blockchain Seminar largely focused on ICON network.
Marketing = $5000
ICON R&D
We have lowered to 1 developer for ICON R&D.
The ICON community is very supportive and if we do need developer help we will definitely consult the available resources but there should be at least 1 person in charge whose duty is to ensure the program is up to date and can act as a reliable reference for instructors and for the progression of the course. Since this is a university program, there needs to be some level of accountability.
ICON R&D developer (5 months)= $5000
Website
We have adjusted the website costs significantly.
Website = $500
Promotional & Graphic works for marketing & promotion
We have lowered to $1500.
Total grant request: $27,000USD
With the new adjustments we hope to reapply with our new total requested amount of $27,000 paid over 5 monthly icx installments.
Given the potential of this project, all the information we have provided, and how much we believe in and are supporting this project, we hope ICON Foundation will consider this application favorably. If you require additional information, please do not hesitate to ask.