Campaign strategy for icon 2.0? visibility, security and confidence

Indeed, laziness is a very common trait. So far, all the teams working on ICON have been doing a fantastic job, especially in terms of its potential and improvements. My observation is that we need to make getting started with ICON or accessing the blockchain as ‘idiot proof’ as possible to win the wider audience. Apple’s successful “get a mac” campaign is a primary example of this. This was further amplified with the iphone and that is how they were able to dominate the smartphone industry.

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